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The Designer

Valentine Avoh

Fueled by a lifelong passion for fashion and sewing, I took a leap at 20, heading to London to chase my dream. With a degree in fashion design and pattern making from the London College of Fashion, I then spent over a decade with prestigious international houses like Alexander McQueen, Alexis Mabille, San Andrès Milano, and Marc Philippe Coudeyre. Starting as a junior assistant, I worked my way up to become the head of atelier.

Following the creation of my first bridal gown for a friend in 2009, I fell completely in love with this still artisanal process that combines my love for fashion, technique, and human connections. Five years later, I launched my own brand and, in 2017, opened my Brussels atelier where I create each piece in the manner of the great couturiers.


From Rita Hayworth's fatal glamour to Marlène Dietrich's mysterious sensuality, my world is a blend of cinematic and musical references. The songs of Billie Holiday and Ella Fitzgerald infuse their charm into each of my creations.


Handmade in Brussels


From the first sketch to the final dress, including the pattern making, we handmade each piece in my Brussels atelier. This approach is the perfect formula to give the wearer a sense of intimate luxury and discreet elegance that only artisanal craftsmanship can provide.

Silks and embroideries

In my constant quest for quality, I've chosen to source exclusively from Europe; in Italy, France, and of course, Belgium, from the same suppliers as those of the Haute Couture houses.

I also develop some embroideries in partnership with my suppliers to offer truly unique pieces that are characteristic of the brand's DNA.